A heads-up before anyone’s in the water.

Like a video doorbell for your pool. When a child heads for the water on their own, your phone gets an alert and a siren sounds by the pool.

One device. One pool.

Everything SwimSafe needs sits in one weather-resistant unit beside the water.

What we’re designing to

Setup
Under 5 minutes
Battery
Up to 2 weeks per charge
Connection
Wi-Fi
Alerts
Phone, siren and light
  1. Siren. Sounds an alert to nearby adults.
  2. Motion sensor + strobe alert. Senses movement and flashes to alert nearby adults.
  3. Two cameras. One for the approach, one for the water.
  4. Weather-resistant shell. Built to live outdoors, beside the water.
  5. On-device processing. Video is analysed here and never leaves.
  6. Battery. Up to 2 weeks per charge.
  7. Tamper sensing. Alerts you if it’s moved or knocked.

Set up in minutes. Quiet until it matters.

  1. Place it by the pool

    Stand it on the pool edge, or mount it on a wall or stand. No tools for ground placement, basic tools for a wall mount.

  2. SwimSafe | Prevention-First Poolside Safety for Families & Villas A setup sweep crosses the pool, traces its boundary, then highlights two nearby approach routes and the space beside the water.

    It learns the pool

    During setup, its two cameras are designed to map the pool edge and nearby approaches.

  3. It speaks up when something looks wrong

    Your phone gets an alert through the SwimSafe app, and a siren and light go off by the pool, so whoever is nearest can respond.

Floating pool alarms and swim wristbands go off once someone is in the water. SwimSafe is built for the minute before.

Children under five have the highest drowning rates of any age group, according to the World Health Organization.1

After lunch, a parent clears dishes in the kitchen. Her child is near the doorway, away from the unused pool. SwimSafe stands on the far poolside, facing the open approach.
1 / 4 After lunch

The villa wall blocks the view from the kitchen. SwimSafe has a clear view of the pool approach.

SwimSafe · No alertAway from the waterThe parent clears dishes inside. The child is near the villa, well back from the pool.

Mount it higher and it sees more of the water.

SwimSafe has two cameras, each with a job. The first watches the approach to the pool. The second watches the water surface and double-checks before an alert. How much of the surface it can see depends on height, so SwimSafe changes mode to match how it’s installed.

SwimSafe | Prevention-First Poolside Safety for Families & Villas A side view compares low placement with a wall mount. A narrow height scale marks 60, 120 and 150 centimetres. Camera one faces the approach. Camera two sees a wider portion of the water surface when the device is raised. 150 cm120 cm60 cm Pool edgeWater surface
Visibility depends on the pool and placement.
  • Camera 1 watches the approach
  • Camera 2 watches the water surface

Guardian mode

On the pool edge or a low stand, up to 60 cm. It focuses on the moments before anyone is in the water.

  • Detects a child approaching or lingering near the pool
  • Picks up entry into the pool and after-hours access
  • Sends an instant alert when risk appears

Full Protection mode

On a wall or stand at chest to head height, 120 to 150 cm. Everything in Guardian mode, plus:

  • A much wider view of the water surface
  • Detects unusual motion or prolonged stillness in the water
  • Double-checks before sending an alert or sounding the siren

What it looks out for

  • A child walks towards the pool while an adult sits at a distant terrace table.

    A child approaching alone

    A child leaves the terrace and heads towards the water without an adult alongside.

  • An older child stands beside the pool as a parent takes a younger child indoors in a towel.

    Lingering at the edge

    A parent takes the younger child inside after wrapping them in a towel. The older child stays at the pool’s edge.

  • A child steps into shallow water while a nearby adult looks towards the house.

    Entry while attention shifts

    A nearby adult turns towards the terrace as a child steps into the shallow end. An alert draws attention back.

  • A child passes through an open gate towards the pool after dark.

    Access after hours

    A child enters the pool area when it is expected to be out of use.

  • A child heads towards the pool while an adult attends to luggage at the villa.

    A child in a new place

    A visiting child heads from the villa towards an unfamiliar pool.

  • A child touches SwimSafe beside the pool. The device has moved from its marked position.

    The device being moved

    A child nudges the device from its set position. An alert asks an adult to check it.

Clear about what it isn’t.

A safety product should say plainly where its job ends. SwimSafe gives an early warning. Responsibility stays with the adults around the pool.

  • Not a lifeguard
  • Not a replacement for adult supervision
  • Not a guarantee of safety
  • Not a compliance system for public pools
  • Not continuous underwater surveillance

What it is: an extra set of eyes that speaks up early, so the adults nearby can act sooner.

Safety, not surveillance.

SwimSafe looks for safety cues and nothing else. That matters in family homes, and even more in holiday rentals and hotels, where guests rightly expect privacy.

SwimSafe | Prevention-First Poolside Safety for Families & Villas Alert 4:12
The cameras look for safety cues Video is analysed on the device, then discarded Only the alert leaves
Processed on the device
Video is analysed on SwimSafe itself, in real time.
No live feed
There’s nothing to watch remotely, for you or anyone else.
No recordings
No clips are stored, so there’s no footage to keep, share or sell.
Your data stays yours
Designed for GDPR, and never shared with third parties.

Questions about privacy? privacy@swimsafe.ai

Who it’s for

Families

An extra set of eyes on the pool, at home or on holiday, for the moments when attention shifts.

Holiday villas & short-let owners

A visible safety feature guests notice and value. One device per pool, nothing for guests to set up, and an alert if the pool is used after hours.

Boutique hotels & small resorts

A layer alongside signage, rules and staff, supporting the responsible adults who supervise the pool.

Own a villa or run a small hotel? We’re looking for pilot sites.

Ask about the pilot

For investors

Video doorbells made it normal to get a phone alert when someone is at the door. SwimSafe brings that to the pool, with an alert that comes before anyone is in the water and a firm line on privacy.

We’re early, and we’d like to hear from investors who care about the problem.

Stage
In development. The first device is being designed, and a pilot programme with villa and hotel owners is being set up.
Company
SwimSafe Ltd, London. Incorporated January 2026, company number 17002174.
Market
Holiday rentals with pools are our initial focus: an estimated 450,000 properties in Europe. Our wider market estimates cover around 3.2 million private pools in the UK and EU, and more than 14 million private pools across the regions we plan to serve.2